You have created an exclusive website - congratulations! Now all you have to do is attract people. To show your website as one of the best results in search engines like Google and Bing, you need to know a little about the world of "search engine optimization" or SEO.
Although many are embarrassed by this topic, it is actually not a scary monster. The first step in the right direction is to use Wix SEO Wiz, a free and effective tool that lets you create unique SEO plans that are tailored to your website.
With so many websites on the Internet today, there is no guarantee that it will be number one on Google. However, there are many simple things you can do to increase your website's ranking opportunities well. With the Wix SEO feature, you can empower your website in just one hour. Read on to find out all about it.
How to improve your website's SEO in 5 steps:
Choose the right URL
Create a title and description for each page
Use anchor text
Add alternative text to all your images
Give your website structure with the right posts
01. Choose the right URL
Before your website can go live, you must provide a name. This is the address that visitors enter to find your website. Like a giant sign above a shop window, this is one of the first things visitors see when they come to your website. For this reason, Google also first determines what your website is about and decides how it is classified.
With that in mind, it's important to ensure that all the URLs on your page are clean and pleasant. This means there are no special characters, no hash bangs, no ID pages. Do you understand.
The ideal domain contains your company name and maybe one or two matching keywords that are relevant to your company. For example, if you are an artist, you might want to buy a domain name like www.yournameconstruction.com.
Do you want to know more? In this post you will find more information about choosing the right domain name.
02. Create titles and descriptions for each page
Did you know that you can write a unique title and description for each page of your website? This is a short text that describes exactly what your company is doing. Ideally, they can be mixed with a number of keywords and phrases.
Have you ever blocked tabs in your browser? This short phrase that appears below the mouse is the page title. Even though the description isn't visible on your page, it's very important for search engines. In fact, the title and description are one of the first elements that are tracked by search engines to rank your website. After your website appears on the search results page, web surfers read your title and description to find out what your website is about and decide whether to check it or not.
Are you looking for expert advice on writing the killer's title and description? See this page for optimization.
Create a description and title for each page. Create a description and title for each page
03. Use anchor text
When writing text for your website, consider where you can use anchors for your website. What anchor? No, that has nothing to do with sailing. Anchor text is clickable text on a hyperlink that can be used to transfer visitors directly to another website, either on your website or anywhere on the Internet.
Effective anchor text must be used to help users navigate your website and find what they are looking for. It must also contain keywords and phrases related to your work. For example, if you own a shoe store, the words "Look at our children's shoes selection" on your home page might be anchored in the text of your online store, which is full of - you guessed it - children's shoes.
Anchor text is a great way to improve search engine optimization. However, please note that links or anchors that don't help your readers can set a red mark on Google.
04. Add alternative text to all your images
The search engine reads the text on your website well, but has not found a way to display images on your website. To understand what appears in a photo or graphic, search engines look for "alternative text," a short written description (no more than a few words) for each image on the website. When writing alternative texts, make sure you describe exactly what is shown in the picture, and also try to enter your company name or some keywords related to your work.
Professional advice: You don't need to write alternative text for images that are purely functional or related to the design, e.g. B. background image that is simply shaped. If the image has nothing to do with the topic of your site, you can skip alternative text.
Do you want to learn more? Read this article about writing alternative text for your SEO image. You can find more tips for optimizing images for your website on our favorite photo blog.
Alt friendly text SEO friendly alt text SEO friendly
05. Enter the structure of your site with the correct post
Every page of your website must have a title, subtitles, etc. When search engines crawl your website, they understand your content better if you use the right text hierarchy. The most relevant part is the title of your page and you must define it as H1 (in a text editor).
H1 must describe the page content and must not exceed one H1 per page. Choose your title carefully and include your main keywords. H2, H3, etc. Follow H1 in the header hierarchy. While H1 matches your title, H2 and H3 match your title or subtitle. The clearer your text structure is, the easier it will be for search engines to find your website's content.
Header tips SEO tips
Bonus: Take your strategy to the next level with Wix SEO Wiz
If you really take SEO seriously, which you may have done since the end of this article, we help you. Try Wix SEO Wiz, an intuitive, complete, and free solution that will guide you through all the optimization steps. Do you need more convincing magical powers?
Google said: "For Wix users, [Wix SEO Wiz] is a great experience because they can see their page in search results as soon as they make it." No waiting, no wonder "See or not?" You will be on Google in seconds. "
Where can you find it? Just open the dashboard of your Wix website and find it in "My Applications" under "Found on Google". Congratulations on optimization!