Advertise with Google Ads: Step-by-Step Guide + Smarter Alternatives

💼 How to Advertise with Google Ads: Complete 2025 Guide + Budget-Friendly Alternative

In today's hyper-digital world, businesses that know how to advertise with Google Ads gain a significant edge over those that don’t. Whether you're selling handmade soaps, SaaS tools, or freelance services—Google Ads puts your business right in front of people actively searching for what you offer.

But with increasing competition and cost-per-click (CPC), many small businesses are looking for better alternatives. Let’s dive deep into how Google Ads works, what it costs, how to set up a campaign, and a smarter PPC alternative that gives you more bang for your buck.

🚀 Why Google Ads Still Dominates in 2025

With over 8.5 billion searches per day, Google Ads remains one of the most effective digital advertising platforms for intent-based marketing.

📌 Top Benefits of Advertising with Google Ads:

• 🔍 High-intent users actively searching for solutions

• 📈 Measurable results via Google Ads dashboard

• 🎯 Precise targeting by location, device, language, interests

• 💵 Flexible budget control (daily & monthly limits)

📊 Key Stat:

Businesses make an average of $2 in revenue for every $1 spent on Google Ads (Source: Google Economic Impact Report).

🧭 Step-by-Step Guide to Advertise with Google Ads

Here’s a beginner-friendly, step-by-step guide to getting your first campaign live on Google Ads:

📝 Step 1: Sign Up at ads.google.com

Use your Gmail or Google Workspace account to get started.

🎯 Step 2: Choose Your Campaign Goal

Google lets you pick based on your objective:

• Sales

• Leads

• Website Traffic

• App Promotion

• Brand Awareness

🔍 Step 3: Define Your Audience

Target users by:

• Geography (country, state, city)

• Device (mobile, desktop)

• Language

• Demographics

🧠 Step 4: Select Keywords Using Keyword Planner

Find keywords that are:

• Relevant to your product/service

• Have medium-high intent

• Low competition (if you're on a budget)

🧾 Step 5: Set Your Budget & Bidding Strategy

Choose from:

• Manual CPC (Control per-click price)

• Maximize Clicks

• Target CPA or ROAS (for conversions)

🖊️ Step 6: Create Your Ad

Include:

• Headline (30 characters max)

• Description (up to 90 characters)

• Display URL

• CTA (Call to Action)

📊 Step 7: Launch, Monitor & Optimize

Track your:

• Click-through rate (CTR)

• Conversion rate

• Quality Score

• Ad relevance

📋 Comparison Table: Google Ads vs 7Search PPC

Here’s how Google Ads compares with 7Search PPC — a low-cost, high-conversion ad platform ideal for small business owners and bloggers.

Feature	Google Ads	7Search PPC
Minimum Daily Budget	₹500+ (~$6)	₹100 (~$1.20)
Ad Approval Time	Hours to Days	Minutes to Hours
Ad Types	Search, Display, Video	Search, Display, Native
Competition Level	Very High	Moderate
Best For	Scalable enterprises	Small businesses, affiliate marketers
Platform Ease-of-Use	Intermediate	Beginner-friendly

💡 Pro Tip: Start small with 7Search PPC to test ad copy and keywords before scaling your campaigns to Google Ads.👉 Start here

💡 Expert Tips to Maximize Google Ads ROI

✅ Tip #1: Use Negative Keywords

Block irrelevant searches like “free”, “cheap”, or “DIY”.

✅ Tip #2: Split Test Your Ads

Try multiple versions of headlines and CTAs. Google auto-optimizes best performers.

✅ Tip #3: Link Ads to Landing Pages

Always direct traffic to a dedicated landing page, not your homepage.

✅ Tip #4: Schedule Ads by Time Zone

If your audience is most active from 6–9 PM, don’t waste ad spend at 3 AM.

✅ Tip #5: Use Remarketing Campaigns

Show ads to users who previously visited your site, increasing conversion chances.

📚 Internal & External Resources

Internal (for your blog):

• Top Landing Page Builders in 2025

• Best Affiliate Marketing Strategies

External:

• Google Ads Keyword Planner

• Google Ads Beginner Guide

• Register for 7Search PPC

📖 Case Study: How a Small eCommerce Brand 5X’d Their Sales

Meera’s Handmade Jewelry started with just ₹8,000/month on Google Ads. Her goal was to reach women aged 25–45 in metro cities.

She did this:

• Picked high-intent keywords like “silver anklets online India”

• Ran mobile-only ads from 6 PM to 10 PM

• Used negative keywords like “free” or “cheap”

Results in 60 days:

• Ad CTR: 5.2%

• Sales: ₹55,000+

• ROI: 5.8x

Next step? She added 7Search PPC to drive traffic to her blog and grew her email list by 400+ subscribers.

❓ Frequently Asked Questions (FAQs)

Q1: Is Google Ads worth it for small businesses?

Yes, especially for local services, eCommerce, and SaaS, provided you optimize your ads and manage budget wisely.

Q2: How much should I spend on my first campaign?

Start with ₹1,000–₹3,000 to test. Then scale based on results.

Q3: What’s the biggest challenge with Google Ads?

Rising cost-per-click (CPC) and high competition. Consider alternatives like 7Search PPC.

Q4: Are there cheaper Google Ads alternatives?

Yes! Platforms like 7Search PPC offer lower CPCs and faster ad approval, ideal for beginners.

🧠 Keywords Summary by Section

Section	Keywords
Intro & Why Use Google Ads	advertise with google ads, google ads benefits
Setup Process	google ads setup guide, run ads on google
Comparison Table	google ads vs other platforms, 7search ppc
Optimization Tips	google ads ROI, optimize ppc ads
Case Study & FAQs	google ads for small business, ppc alternatives

✅ Final Thoughts: Go Smart with Your Ad Budget

Google Ads is an incredible tool—but only when used wisely. If you’re new to PPC, start lean. Run a few test campaigns on Google Ads and 7Search PPC to compare your results.

👉 Ready to start smarter?Register for 7Search PPC today:🌐 https://www.7searchppc.com/register?code=ZWYLIB