Google AdWords Guide 2025 + Affordable PPC Alternative You Shouldn’t Miss

📈 Google AdWords (Now Google Ads): Complete 2025 Guide + Cost-Effective Alternative

If you’ve ever searched for something on Google and clicked a sponsored result at the top, congratulations—you’ve experienced Google AdWords in action. Now known as Google Ads, it remains the #1 paid advertising platform worldwide.

But what if you’re a small business or affiliate marketer with a limited budget? That’s where Google Ads alternatives like 7Search PPC come in—offering lower costs, less competition, and faster approval.

This guide will walk you through how Google AdWords works, how to run your first campaign, and when it’s smarter to use a budget-friendly PPC network.

🔍 What Is Google AdWords?

Launched in 2000, Google AdWords lets advertisers show clickable ads in Google Search and other platforms like YouTube, Gmail, and Google Display Network. In 2018, it was renamed Google Ads—but many still refer to it as "AdWords."

🎯 Benefits:

• Reaches over 90% of internet users worldwide

• Works for all industries (eCommerce, B2B, local services, SaaS, etc.)

• Provides advanced targeting and analytics

• Ideal for intent-based advertising

🔑 Target Audience:

• Small business owners

• Startup founders

• Affiliate marketers

• eCommerce sellers

🧠 How Google AdWords Works (In Simple Terms)

Google AdWords runs on a pay-per-click (PPC) model. You bid on keywords your audience is searching for, and your ad shows up if you win the bid and meet quality criteria.

🏗️ Campaign Structure:

• Campaigns (overall budget + goal)

• Ad groups (group of related ads)

• Keywords (search terms triggering your ads)

• Ad copy (text, headlines, CTA)

• Landing page (where users go after clicking)

🔧 Setting Up Your First Google AdWords Campaign

Step-by-Step Process:

1. Create a Google Ads AccountVisit ads.google.com and sign in with your Google account.

2. Select Campaign GoalChoose “Sales,” “Website traffic,” or “Leads” depending on your objective.

3. Set Your Budget & Location TargetingStart with ₹500–₹2,000/day and target your preferred regions.

4. Choose Keywords via Keyword PlannerUse Google's Keyword Planner to identify relevant keywords with high search volume and low competition.

5. Write Compelling Ad Copy

   • Use a strong headline

   • Add benefits and call to action

   • Example: “Boost Sales – Run Targeted Ads on Google Today”

6. Link to a High-Converting Landing PageDon’t link to your homepage—use dedicated landing pages with offers.

7. Monitor PerformanceTrack click-through rates (CTR), conversion rate, and cost per conversion daily.

📊 Google AdWords vs 7Search PPC: Budget Comparison

Here’s how Google AdWords compares with a cheaper, small-business-friendly PPC alternative like 7Search PPC:

Feature	Google AdWords	7Search PPC
Average CPC (Search Ads)	₹30–₹90	₹5–₹15
Minimum Budget Requirement	₹500/day	₹100/day
Ad Approval Time	24–72 hours	1–6 hours
Targeting Options	Advanced (geo, device, keyword, etc.)	Simple & focused targeting
Best For	Large-scale campaigns	Small budgets, affiliate promotions
Learning Curve	Moderate to Advanced	Beginner-friendly

💡 Pro Tip: Test ad creatives on 7Search PPC to optimize for conversions before scaling on Google Ads.👉 Start here

📈 Actionable Tips to Maximize AdWords ROI

✅ Use Negative Keywords

Block terms that lead to irrelevant clicks (like "free", "jobs", etc.).

✅ Leverage Ad Extensions

Add site links, phone numbers, and location for higher visibility.

✅ A/B Test Headlines

Try variations like:

• “Free Shipping on Orders Above ₹499”

• “Limited-Time Discount – Shop Now”

✅ Track Conversion Events

Use Google Tag Manager to track form submissions, purchases, or downloads.

🧠 Keyword Suggestions by Section

Section	Keywords
Intro & Overview	adwords google, google adwords guide
Setup Process	run google ads, google adwords setup
Comparison Table	adwords vs 7search, adwords alternatives
Optimization Tips	google ads roi, ppc ad optimization
FAQ Section	google adwords questions, small business ads

❓ Frequently Asked Questions (FAQs)

Q1: What is the difference between AdWords and Google Ads?

Google AdWords was renamed to Google Ads in 2018. The functionality remains the same—paid advertisements across Google platforms.

Q2: How much does it cost to advertise with Google?

The average cost-per-click (CPC) ranges from ₹30 to ₹90 depending on your industry and competition. You can start with as little as ₹500/day.

Q3: Is there a cheaper alternative to Google Ads?

Yes! Platforms like 7Search PPC offer lower CPCs, quicker approval, and are easier for beginners.

Q4: Can I run both Google Ads and 7Search PPC together?

Absolutely! Many marketers use 7Search for budget testing and scale up on Google Ads for mass reach.

📚 Useful Resources

Internal Suggestions:

• Best PPC Tools for Beginners – 2025 Edition

• How to Build a Landing Page That Converts

External Links:

• Google Ads Keyword Planner

• Google Ads Help Center

• Join 7Search PPC

🧾 Final Thoughts

Google AdWords (Google Ads) remains a powerful advertising tool. But as competition and CPC rise, many smart advertisers are adding budget-friendly PPC options like 7Search PPC to their marketing mix.

Whether you're starting with ₹1,000 or scaling a ₹10 lakh campaign, combining platforms can maximize reach, reduce cost, and improve ROI.

👉 Ready to test your ads with a lower CPC?Join 7Search PPC today and start getting results faster.