How to Advertise on Google Ads in 2025 | Strategy + Budget Tips

📢 How to Advertise on Google Ads in 2025: Step-by-Step for Small Businesses

In a digital-first world, advertising on Google Ads is no longer optional—it’s essential. Whether you’re a local bakery, a dropshipping brand, or a tech startup, Google Ads helps you get in front of ready-to-buy customers when it matters most.

This guide will walk you through the how, why, and what it costs to advertise on Google—plus, we’ll reveal an alternative ad platform that saves you money without compromising results.

🚀 Why Google Ads is a Game-Changer for Your Business

Google handles 8.5 billion searches per day. That’s billions of opportunities for you to show up when someone searches for what you offer.

🧲 Benefits of Advertising on Google:

• Instant visibility at the top of search results

• Laser-targeted ads based on keywords, location, age, and device

• Pay only for clicks (PPC model)

• Flexible budget (start with as little as ₹500)

• Access to Google Search, YouTube, Gmail, and Display Network

📈 Real Stat:

According to WordStream, the average ROI for Google Ads is 200% – that’s ₹2 back for every ₹1 spent.

🔍 Keywords:

advertise on Google Ads, Google PPC advertising, benefits of Google Ads

🧭 Step-by-Step: How to Start Advertising on Google Ads

If you’ve never used Google Ads before, don’t worry. Here’s a beginner-friendly process to help you launch your first campaign with confidence.

📝 Step 1: Create Your Google Ads Account

Visit ads.google.com and sign up with your Google account.

🔍 Step 2: Choose Your Advertising Goal

Pick from:

• Website traffic

• Leads

• Sales

• App promotion

• Brand awareness

🎯 Step 3: Define Target Audience

Use filters like:

• Location (city, state, country)

• Age & gender

• Interests & behaviors

🧠 Step 4: Choose the Right Keywords

Use Google’s Keyword Planner to find keywords with:

• High search volume

• Low-to-medium competition

• High commercial intent (e.g., “buy”, “best”, “near me”)

💸 Step 5: Set Budget & Bidding

Decide your daily or monthly budget. Google will recommend a bidding strategy:

• Manual CPC (more control)

• Maximize clicks (for beginners)

🖼️ Step 6: Write a Killer Ad

Include:

• Clear headline (include keywords)

• Benefit-rich description

• Call-to-action (e.g., “Shop Now”, “Get Free Quote”)

🔁 Step 7: Launch & Monitor

Once live, track results in your Google Ads dashboard:

• Clicks

• Impressions

• Conversions

• Quality Score

📊 Google Ads vs. Alternative PPC Platforms

While Google Ads is powerful, it can get expensive and competitive, especially for small businesses.

Here’s how it compares to an alternative like 7Search PPC 👇

Feature	Google Ads	7Search PPC
Budget Flexibility	High (₹500+ recommended)	Very High (as low as ₹100)
Keyword Targeting	Advanced	Niche & Intent-Focused
Ad Types	Search, Display, Video	Search, Display, Native
Audience Competition	Very High	Lower (more affordable CPCs)
Approval Speed	Slow (manual + AI filters)	Fast
Best For	Large + Mid-sized advertisers	Startups, bloggers, affiliate marketers

➡️ Register free & try 7Search PPC here:👉 https://www.7searchppc.com/register?code=ZWYLIB

💡 Actionable Tips to Improve Ad Performance

No matter the platform, these strategies boost your results:

✅ Optimize Ad Copy:

• Include numbers (“20% off”, “Only ₹299”)

• Use power verbs (“Discover”, “Buy”, “Download”)

• Add location triggers (“near me”, “in Delhi”)

✅ Use Negative Keywords:

Prevent wasted spend by excluding keywords irrelevant to your offer.

✅ A/B Test Everything:

• Test two versions of your ad headline

• Compare landing pages

• Adjust bidding strategies over time

🔍 Keywords:

improve Google ads ROI, Google ads optimization tips, reduce ad spend

📣 Storytime: How a Local Tutor Got 120+ Leads from Google Ads

Meet Anjali, a math tutor from Pune. She invested just ₹5,000 into Google Ads with the goal of promoting her online math classes.

Her approach:

• Used geo-targeting (Pune + nearby cities)

• Chose keywords like “online math tutor near me”

• Linked ad to a simple landing page with a WhatsApp CTA

Results in 30 days:

• 120+ WhatsApp messages

• 15 new students enrolled

• ₹45,000 in revenue

“Google Ads helped me scale fast. But I wish I had started with a more affordable platform like 7Search PPC,” she says.

❓ Frequently Asked Questions (FAQs)

1. Is Google Ads free to use?

No. You pay per click (PPC). You can start with any budget, but ₹500–₹1,000/day is common for visibility.

2. How long does it take to see results?

You may start seeing traffic within 24–48 hours after launch. Leads/conversions depend on your offer, keywords, and landing page.

3. Is Google Ads better than Facebook Ads?

Google Ads is intent-based (people search with purpose). Facebook is more interest-based. Each has different strengths.

4. What is an alternative to Google Ads?

You can try 7Search PPC, a more affordable and beginner-friendly platform.👉 Try 7Search PPC here

🔗 Helpful Links

Internal (Add these on your blog):

• Top Free Marketing Tools for Startups

• How to Create a Landing Page That Converts

External:

• Google Ads Help Center

• Keyword Planner Tool

• 7Search PPC Registration

🎯 Final Thoughts: Google Ads is Powerful, But Not the Only Way

Advertising on Google Ads is one of the most effective ways to grow your business fast. But if you're just starting out, platforms like 7Search PPC can offer better ROI at lower costs.

✅ Already convinced?👉 Start with 7Search PPC here: https://www.7searchppc.com/register?code=ZWYLIB