Updated: May 6
Optimizing your website and blog is an important part of your content marketing strategy. As SEO changes, it remains on the marketer's top agenda because this is a powerful way to drive visitors to your company's store and direct them to your shopping funnel.
The method of SEO continues to evolve due to the development of search engines and changes in the user's perspective. Staying up to date with the most successful optimization techniques is not easy, because many companies are caught in SEO mistakes. Instead of seeing massive data traffic and increasing conversion rates, the results can be the opposite. There are some common SEO mistakes that are difficult to avoid. The test optimization approach is also difficult because you cannot test your method directly because search engine rules are difficult to predict.
1. Choose the wrong keywords Optimization refers to keywords that determine the ranking of your website. But did you choose the right? One of the most common mistakes when choosing keywords is to ignore search engines and user settings for long-tailed keywords. Although you can define your products and services in a certain way, it is more important to understand what words your potential customers might use. Sometimes the term you think is right means something completely different from the others or too general. In both cases, you optimize for all the wrong keywords. It's best to research carefully before you start optimizing. Using tools such as Google AdWords Keyword Planner, Google Trends, SEMrush and Moz Explorer can help you capture the impulse of trends and relevant keywords.
2. Use filler keys You might think that using your targeted keywords in each set of your content will increase your ranking. This strategy can't be wrong. In fact, excessive use of keywords is listed as search engine spam, which means that it really affects your SEO performance. Therefore, the keyword "stuffing" or exceeding the desired keyword is not important for your SEO success. Such an approach will make your content unnatural and useless to the intended audience. In fact, Google uses a special semantic search called Latent Semantic Indexing (LSI). This program can recognize the subject of your content without having to fill your content with repetition of your target keywords. 3. Create content that is not relevant to your keywords Another common problem with SEO optimization is creating content that is not really suitable for your keywords. The problem is you want to be eligible for certain keywords, but you can't focus the text on your target topic. Search engines like Google want to provide the most relevant content to users for their users' search terms. In this way your content will not be properly assessed if it does not meet user needs. This error is often the result of trying to match several different topics into the same content, creating a low-quality job of just entering keywords, or optimizing several keywords in one article. Your main goal is to create content that truly answers the questions and needs of your target audience, including using the right search terms. The search engine can then track your content according to the keywords that you are optimizing for. 4. Publish content that is not original The following common mistakes are related to the quality of your content. While text duplication is common nowadays, search engines penalize this approach. Copying and tracing is considered spam and is highly recommended. Duplicate and thin content does not work. Instead of ripping out copies or using software that "converts" content into new forms, it's a good idea to invest in making original and meaningful text. This is the only way to ensure that your website does not fail and puts pressure on the back of search results. 5. Pass the title tag and meta description Optimizing your content is incomplete after you enter keywords in your article. Header tags and meta descriptions are important elements of search engine optimization that should not be forgotten. If you miss it, it means great potential for your content. Search engines take into account this optimization factor when crawling your website. So, if done correctly, they can improve the performance of your content. Another technical detail that content marketers sometimes forget is image tag insertion. The graphic alt tag that you include in your content is important because it is another sign of how you handle articles. Search bots can't see photos, but they can read alt tags and add this information when they index your page.
6. Quality links are missing To get the most out of SEO, content marketers today need to understand that the quality of external links contained in content is more important than the quantity. So it's better to ensure that you associate a relevant and well-organized website with a good reputation - not every website. It's also useful to use a website that is related to you because this will return traffic in the future. Another counterproductive practice for links is the ineffective use of anchor text. This loses valuable SEO opportunities, because anchor text means that the reader is also looking for bots to determine what connections there are and how it can be useful for users. In this way, avoid using "click here" as anchor text and choose a different anchor text, because repeated use of the same text can be considered as spam. 7. Deceived by our internal connections There are also common mistakes when you enter an internal connection that must be considered. Of course it's important to think about your best pages and link them to your content. This is a way to give them additional visibility and support. However, be sure to include internal links to include them in the article if they do not fit the theme and focus of the article. As with keyword stuffing, it's important that you don't overdo it internally. If your content and links appear unnatural, your target customers will not appreciate the work. It will not be beneficial to treat search engines too, because this can be seen as a fraudulent practice. 8. Don't invest in a fast and mobile experience SEO is not just about content and keywords. It's also about the quality of your website, especially performance on mobile devices, which is the best choice for users today. Google and other search engines might recognize if your website is not suitable for mobile phones (consider updating from Mobilegeddon). If you haven't considered a smooth mobile experience for your audience, your search engine ranking might be risky. The same is true for loading speed, because search engines also focus on that. You won't be surprised if a slow website leads to a lower SERP level. You can use online tools such as Pingdom and GT Metrix to analyze where the speed problem is coming from and how to fix it. 9. The effect is not used for social interaction Optimization also has a social dimension. When you share your content on social media, one of your main goals is to get the attention of users who have a significant online impact. This means that their content can be seen by your target group and search engines. For this reason, it is important to build relationships with "high-performance users" and use their credibility to promote your content. Another aspect is posting blog posts or advertising websites on social websites like Digg, Reddit or Quora without having "strong users". It's much easier to make noise about your content when users share it. Trusting in this network, building relationships, and working with influencers in a structured way are important parts of your optimization strategy. 10. Forget Google Analytics Last but not least, the only way to find out if your SEO optimization and content efforts are to track their progress. Many marketers will ignore the numbers, but this is a serious mistake. Preparing and regularly reviewing your analysis is very important for your optimization results. Google Analytics and Google Webmaster Tools are just two of the most important tools you can use to measure the performance of your website and get an overview. They let you see how your optimization works for the different types of content and what different strategies you try. Search engine optimization is an important part of any content marketing strategy today. Although you can find many tips online, it is very common to make a number of typical SEO mistakes. Instead, it's better to be aware of the challenges that other people face and avoid them in your marketing efforts. These ten errors have proven to be common, so they are now more easily recognized before you make them. I want this blog to be useful to help you achieve your goals. If you like this, update it. thank you