Updated: May 6
Before you start writing ... 1. Determine the purpose of the content: One of the reasons why it takes us a long time to write good content is because we don't stop deciding what to say. What do you want to achieve with your content? The purpose of your article is to explain how things work, put customers on a certain conversion path, and build brand trust. Whatever goal you choose, keep this in mind before you start writing. If you know your goals beforehand, you can set the tone (and sometimes the filters) for everything to come.
2. Define hooks: Every content you write must have hooks. Just like fishing, use your hook to catch readers on your internet. Be it news hooks, attacks, humor hooks, or ego dogs, you want to decide how you want to attract people. If you check the box, you can write your article more easily and arrange it in your head. This will also determine the writing style you are using. You will not write news hooks with the same juice that you will use to make stimulating hooks.
3. Think like your readers: Before you put your finger on the keyboard, think about your audience, because your content is about them. When you try to explain something, talk from your perspective. How deep do you need something broken? What term will you use? Where can they be wrong? Put yourself in your customer's shoes and write as they should. Don't use your worldview. You are the expert. It was colored with jargon. 4. Eliminate distractions: Sign out of Facebook. Close Twitter. Stay away from YouTube. While it's easy to reach this website during brainstorming sessions, your content becomes increasingly fragmented and you spend three times more time writing. When it's time to write, turn it off When you write ... 5. Just state what's relevant: Do you still have a goal of keeping the content fresh? Okay When you start writing, think about this goal so that you only provide information that supports your purpose. Just because you know that the entire alphabet for an object does not mean that it belongs to a content. For example, if you write about how to make good vanilla latte (my choice of medicine), you don't need to include a five-page summary of coffee history that finds the best beans and how to brew the perfect cup. Leave the sink at home. The more irrelevant information you enter, the further you will remove people from your destination and the more you will confuse them along the way. 6. Let yourself be written: Stop me if you know it: You are writing a sentence. ,, then delete. Write three more and delete two. Then get rid of the entire paragraph and choose your title. Stop it! Writing and editing are two different phases of the content cycle. So you don't have to try to run it at the same time. When you sit down to write, just type. Don't Change Focus to take everything you want to say and leave it. After you record it, you can edit and ring it together. But the longer you edit yourself as you type, the longer and more fragmented your copy will sound.
7. Use short sentences: Short sentences are easier for writers to find. They are also more accessible to readers. Stay with them and stop confusing people with complicated writing. Like a short sentence, this is as easy as 8. 8. Use clear and direct titles: One of the best things you can do to improve your writing is to learn how to write killer titles. Direct titles aren't always the most fun (who doesn't like a good box?), But they do their best to tell readers and search engines about your posts. And that's the main purpose of your headline - to optimize your content and make someone want to read it. Avoid being too smart with your headline, so it is impossible for readers to predict what will happen, or worse, frustrating them if your content doesn't meet expectations. If all else fails, say what you mean. This applies to life and web content.
9. Make it scannable: I encourage readers to think of the medium when writing. Writing on the web is different from other formats. Content that is scanned online is top notch because users also cannot read the web. If you want readers to delete five things from your page, separate them into numbered lists and make it easier for users to access. Lists, spaces and short paragraphs are your best friends on the web (with the exception of links). 10. Use your voice: The fastest way to make your content illegible is to delete it. To look after people, you have to give them a little of you. Give your opinion, put your heart on your sleeve and write what you think is right. It takes a little experimentation to find your blog, but once you do, it will make all the difference to motivate readers and involve them on your website and company. Before posting ... 11. Read your content aloud: If you want to improve your content, read it before posting it on the Internet or sending it to customers. If you stumble into something or think you are too complex, this will happen to your readers and can turn it off. I have never published or written before reading it aloud several times. After I managed to overcome it without stuttering, I thought I was "ready".